DETERMINANT Store Opens in Beijing

Esquel is pleased to announce that the first DETERMINANT Experience store opened on 1st September in the Beijing Oriental Plaza.

Designed as an abstracted stage set, with a consistent color of blue, the store is a perfect showcase of the modern, sophisticated DETERMINANT brand concept. Central to the space is a transformable piece of furniture that echoes the idea of multiplicity in DETERMINANT - one white shirt in 48 sizes to cater to a variety of body shapes.

In 2016, DETERMINANT opened its e-store on JD.com to offer high-quality, all-occasion shirts to a young generation of elites in China. Powered by Esquel's years of expertise in shirting and eco-friendly wrinkle-free technology, the brand has already acquired a loyal following.

The new store will be a unique place for customers to experience the world of DETERMINANT and a new channel for us to hear the voice of our customers.

At the same time, the DETERMINANT WeChat store will have a new look today. Click here to visit the DETERMINANT official website and follow DETERMINANT on WeChat by scanning the QR code below.